2025 Badge Summit

Digital credentials have become more than just badges—they are now critical tools for motivating learners, validating skills, and unlocking career opportunities. Within IBM’s global skilling initiatives, digital credentials serve as a bridge between learning and employability, empowering individuals with verifiable, industry-recognized proof of skills.
In this session, we will explore IBM’s best practices for using digital credentials to engage learners, improve retention, and drive meaningful career outcomes. Attendees will gain actionable insights into how organizations can implement high-impact credentialing strategies that foster motivation, engagement, and workforce readiness.
Key Takeaways:✅ The Science of Motivation – How digital credentials act as motivators by tapping into intrinsic and extrinsic rewards.
✅ Designing for Engagement – Best practices for structuring credentials to encourage continuous learning and skill stacking.
✅ Connecting Credentials to Career Value – Ensuring digital credentials are recognized by employers and integrated into job pathways.
✅ Leveraging AI & Data Insights – Using AI and analytics to personalize credentialing journeys and predict learner success.
✅ Case Study: IBM’s Digital Credentialing Strategy – How IBM successfully scaled its SkillsBuild and enterprise learning programs using badges.